It all started with a feeling—what if a hoodie could be as comforting as your favourite one, but carry a little extra magic?

So, I came with the idea of merging everyday cosiness with playful, personal details. We take the basic hoodie and elevate it with a specific ribbon colour, a cluster of playful beads, or your name threaded on a string, to ensure it’s not just comfortable, but uniquely yours.

This is why everything is made-to-order. We don't just personalize clothing; we help you thread your own story into it. Whether it’s a treat for yourself or a special gift for a loved one, a Lita Vita hoodie is more than a simple piece of clothing – it’s a treasured memory.